Copy That

Tuesday, September 23, 2008

We admiring the buxom girl on an ad proof.

Co-Worker: Like that, eh?

We: Who's this for?

Co-Worker: Potential client. They're thinking about doing a company mag. Check out their literature.

We: Let We ask you something: Why do we call it Literature, when it's really just copy? In any other context, we use Literature to refer to. novels...

Co-Worker: Keats...

We: Poetry, yeah. But we call this stuff--stuff that's clearly copy--Literature, too.

Co-Worker:You caught me again, We.

We: Oldest trick in the book.