Are women in red are sexier?

Wednesday, October 29, 2008

In a series of five studies, about 150 heterosexual men photographs of women framed in red, white, gray, green, or blue, or with the woman in a red or blue shirt.

On a 7-point scale, with 1 being the least sexy and 7 a white-hot sex goddess, the color red added about 1.25 points to the rating.

"There's also a possibility -- a rather provocative possibility -- that there's a deeply embedded sort of tendency for heterosexual men to see red as an attraction cue because that's what happens in the wild." For example, the rumps of some primates turn red during ovulation, so it's possible that men have some tiny portion deep in their brain that recognizes red as a mating symbol -- even though it's an association that hasn't come in handy for a few million years.
Read the whole thing here--we can't help thinking of this exchange from Ed Wood:
Bela Lugosi: And you know what else? The women... the women preferred the traditional monsters.

Edward D. Wood, Jr.: The women? Huh?

Bela Lugosi
: The pure horror, it both repels, and attracts them, because in their collective unconsciousness, they have the agony of childbirth. The blood. The blood is horror.

Edward D. Wood, Jr.
: You know, I never thought of that.

Bela Lugosi
: Take my word for it. If you want to make out with a young lady, take her to see Dracula.